Providers

Get Certified as a Senior Select® Provider Today

At Senior Select®, we believe whether you are providing services in a salon or in someone's home, caregiving is both an art and a calling. Our mission is to empower those who care for older adults whether beauty professionals, Homecare professionals, CNA’s, MA’s and more to make every day meaningful—for their clients and for themselves.

Through our engaging and insightful certification program, you’ll gain the knowledge and confidence to deliver exceptional care with compassion, dignity, and understanding.

Senior Select® recognizes and celebrates professionals who elevate the quality of life for the senior community and their caregivers.

You’ll walk away inspired and better equipped to anticipate needs, prevent challenges, and provide the kind of care that truly makes a difference in the lives you touch.

Seal with the words "Senior Select" and "Certified Provider" surrounding a checkmark, with the phrase "Be Assured" inside the checkmark.
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Mission:

We foster learning and education to Senior Select® certified providers, which are recognized for their awareness, sensitivity, and ability to understand the unique challenges of their aging clientele and their caregivers.

Aesthetic Health© & Geriatric Aesthetics©

A specialty of care focused on the dis-ease and diseases of aging.

With aging comes special requirements in care, uniquely addressed through the field of Geriatric Aesthetics©. SeniorSelect Certified providers are equipped with the knowledge to recognize the conditions of aging, to respond at their level of proficiency, and they know who to refer their clients to for specialized care or products that ensure they maintain their independence and ease the challenges of aging.

Aesthetic and Geriatric — The Philosophy Behind Geriatric Aesthetics

Aesthetic — The Original Meaning
Derived from the French and Greek roots meaning “to perceive” or “to sense,” aesthetic originally referred to the philosophy of beauty in all it encompasses. It explored what makes life pleasing, balanced, and harmonious — engaging not only the eye, but the mind, emotions, and spirit…

  • Aesthetic Health© the term coined by our founder Alison O’Neil, builds upon this timeless concept, recognizing that beauty is not superficial, but a reflection of well-being. It honors the integration of appearance, function, and emotional vitality — where caring for the body, mind, and spirit becomes an expression of living beautifully, at every age.

    Geriatric — The Foundation of Care
    The term geriatric comes from the Greek words geras (old age) and iatros (healer or physician). It refers to the field of care focused on the health, well-being, and functional ability of older adults. Geriatrics emphasizes prevention, quality of life, and the preservation of dignity and independence in later years.

    Developed by Alison O’Neil, Geriatric Aesthetics merges these two disciplines — the philosophy of beauty and the science of aging. It is the practice of supporting appearance, comfort, and confidence in older adults through compassionate, evidence-based, and respectful care. It bridges wellness, psychology, and personal care, affirming that aesthetic well-being is part of total health and human dignity throughout the aging journey.

Client Population:

Client Population: The aging boom has already begun and will continue through the first quarter of the 21st century. It is estimated that by 2030, 85-90 million people in the United States will be over the age of 65 and well over one billion internationally. By 2050 that population will increase by 60 percent. With the growth in this demographic and the widely held desire to maintain independence and positive self perception, it is predicted that a surge in the interest of personal care and grooming will be on maintaining the health and general well-being of our mind, our bodies, and our selves. People must have a strong sense of personal value and meaning in order to thrive. The assurance that they receive the necessary support from personal care providers in everyday circumstances is theorized to lower medical costs and increase health and well-being of the senior adult and their caregivers.

The emerging field of Geriatric Aesthetics© appropriately equips professionals who are committed to providing the highest personal care service to their aging clients with knowledge on how to work with the conditions with which they will be confronted.

Who Qualifies?

The Geriatric Aesthetics© Training Program is designed for professionals dedicated to enhancing the well-being, dignity, and appearance of older adults.

  • Eligible participants include:

  • Licensed cosmetology professionals (hair, skin, and nail care)

  • Dental and oral hygiene providers

  • Massage therapists

  • Certified Nursing Assistants (CNAs)

  • Certified Medical Assistants (MAs)

  • Direct care and home-care providers

  • Other beauty, wellness, and personal care professionals who work with senior adults and caregivers

This program welcomes all who support the aging population—whether through clinical care, wellness, or personal services—to gain specialized skills in Aesthetic Health and Geriatric Aesthetics.

Professional Providers

The care you provide to senior adult clients requires heightened awareness of both physical and mental health considerations. Many older adults experience conditions such as diabetes, cardiovascular and respiratory issues, cancer, arthritis, vision and hearing loss, thermoregulation changes, neuropathy, and reduced mobility or dexterity. In addition, mental health challenges—including depression, anxiety, and Alzheimer’s disease—can influence how services are best delivered.

The Geriatric Aesthetics© Training Program offers a specialized opportunity for professionals across all personal care industries to expand their knowledge and competence in serving this rapidly growing population.

Participants learn the principles of Aesthetic Health, including the physiological, ethical, and aesthetic adjustmentsnecessary for aging clients. Training also addresses environmental safety, comfort, and appropriateness, while reinforcing professional ethics and sensitivity to ageism and its impact on care.

Commitment

Licensed professionals will complete online training and in-person instruction, followed by an annual online renewal to maintain active certification. The annual renewal requirement may be fulfilled by attending Senior Select® monthly online webinars throughout the year

Graduates are also encouraged to fulfill a volunteer service commitment through the Beauty Becomes You® (BBY) Foundation (501(c)(3)) – In the Spirit of Beauty Program, providing a designated number of complimentary services to senior adults each month. This hands-on commitment allows certified providers to apply their skills in real-world settings while contributing directly to the emotional and physical well-being of the aging community around them.

Participating volunteers will be featured on the Beauty Becomes You® 501(c)(3) website through the Find a Volunteer Near Me locator.

Approved professionals will receive both the Senior Select® Certified Provider Certificate and the BBY Volunteer Certificate. Senior Select® And Beauty Becomes You® decals will be proudly displayed on salon doors, workstations, and participating volunteer locations—signifying a commitment to compassionate, ethical, and age-appropriate care. Certifications and decals are renewed annually upon completion of continuing education requirements.

CEU credit available in select states.

Note: The Beauty Becomes You® “In the Spirit of Beauty” Program and its participants is supported by Senior Select®, ongoing webinars, in-person training, professional insights, and updated resources on age-related changes affecting skin, hair, and nails. The program also addresses mobility and dexterity challenges, diseases of aging, mental health and ethical practices, and the recognition and management of conditions such as Failure to Thrive Syndrome and Salon Stroke Syndrome.

Student Training and Commitment

One day of in class or on-line training will be provided in senior special needs training and at the end of their commitment of one year at 1 day per month (Minimum 12 days) a Certificate of Accomplishment will be awarded. Special consideration may be made if a student is near the end of their program and is motivated to obtain the Certificate as a student.

Still in school? Internship program content will be made available specific for students interning at certified SeniorSelect Salons who are under the direct supervision of Certified SeniorSelect Providers.

The BBYF Elder SPA Program invites volunteers who are *training in aesthetic and geriatric related specialties to participate in catering to the needs of both guests (seniors and significant others) and assist as needed for senior adult care the certified professional providers. These individuals play a key role in the daily functioning of each facility. The role of the intern as Elder Guest Service Specialist requires individuals to fully understand the delicate nature of senior guests as they will be responsible for their comfort and well-being during their visit. Additionally, GSS’s will assist the Professional Providers as needed. 10 hours of volunteer time is required. A Student Certificate will be given upon completion.

*Internship programs may be arranged with their college or Institute to obtain credit and experience for internship practicum opportunities.

Recognition and Awards Program

An annual Recognition and Awards Ceremony is held to acknowledge the outstanding The Beauty Becomes You® Foundation volunteers for their commitment to improving the quality of life of seniors and their significant others.

Certification Process

For Senior Select® Providers

  1. Providers—including licensed beauty, wellness, and healthcare professionals—undergo a structured review and training process focused on aesthetic health and senior care standards.

  2. Those meeting established criteria are recognized as Senior Select® Providers, signifying excellence in safe, compassionate, and age-appropriate service delivery.

  3. Certified Providers are granted the right to use the Senior Select® Seal of Assurance in professional materials and client communications.

For Senior Select® Certified Salons and Spas

  1. Salons and spas applying for certification are evaluated on accessibility, safety, service protocols, and staff training in senior care and aesthetic health practices.

  2. Approved locations receive a Senior Select® Certified Salon/Spa designation, demonstrating their commitment to serving older adults with dignity, respect, and professional excellence.

  3. Certified locations are authorized to display the Senior Select® Seal of Assurance on their premises and in promotional materials.